市场营销专业毕业论文范文

更新时间:2021-10-25 20:38:34 点击:230

毕业论文题  目: 浅析我国冰箱行业之路专  业: 班  级:学  号:姓  名:指导老师:摘要冰箱作为较早进入城市家庭的家用电器,冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行业的发展作了分析,本文共五章:第一章介绍冰箱的基础;第二章介绍了我国冰箱业的现状及营销渠道;第三、四章重点分析了我国未来冰箱市场的主力市场---农村市场;第五章简单分析了我国冰箱本身的发展方向。本书取材广泛,仅表达个人观点,仅供参考。关键词:冰箱、营销渠道、市场、农村The refrigerator took enters the city family early the domestic electric appliances, the refrigerator in domestic has developed for more than 20 years.After China's refrigerator market passes through many year price wars and the fast development the market has become mature.This article has made the analysis to the Chinese refrigerator profession development, the this article altogether five chapters: First chapter introduces the refrigerator the foundation; Second chapter briefed our country refrigerator industry present situation and the marketing channel;Third, four chapters have analyzed our country with emphasis future the refrigerator market main force market---Rural market; Fif

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