市场营销与物流论文摘要

更新时间:2021-10-28 21:53:00 点击:297

In the current enterprise development, logistics and marketing have become an important component of business strategy and logistics for the enterprise's normal production and operation to provide a strong foundation for security, marketing is to enable business continuity strategy for survival and development tools. In this paper, the relationship between logistics and marketing, analyzes the logistics as a marketing tool in the market to play an important role in marketing and to the South Engineering Company, for example analysis of the marketing mix of logistics operation. Finally, we stressed that only the two systems function together to form a company unique competitive advantage.

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